A:LEIF [əˈlaɪf]
A:LEIF [əˈlaɪf]
A:LEIF [əˈlaɪf]
A studio that builds space from brand identity.
A studio that builds space from brand identity.
A studio that builds space from brand identity.
Each concept starts with a Signature Piece –
the architectural core that embodies the brand and structures the space.
Each concept starts with a Signature Piece –
the architectural core that embodies the brand and structures the space.
Each concept starts with a Signature Piece –
the architectural core that embodies the brand and structures the space.
Structured. Fixed price. Clear timeline.
Structured. Fixed price. Clear timeline.
Structured. Fixed price. Clear timeline.
Who?
A:LEIF doesn’t decorate space.
It translates brands into spatial language –
structured, precise, and scalable.
Created by architect Leif Malchow,
A:LEIF fuses architectural logic with brand strategy to build spaces that carry identity.
What?
A Signature Piece is the architectural core of every space.
Each concept starts with a central object –
a spatial structure that carries brand identity and defines layout, flow, and atmosphere.
The method:
Extract the brand’s essence. Translate it into form, structure, and material.
Design one object that anchors the entire space – and can scale across contexts.
Fixed price. Clear timeline. No noise.
Why?
Brands don’t need louder spaces. They need clearer ones.
Most spatial design starts with moodboards and ends with trends.
But identity isn’t a surface – it’s a structure.
A:LEIF builds from the core:
so that the space becomes part of the brand, not just a frame around it.
How?
Briefing — clear input on brand, goals, and spatial needs
Essence Translation — extract the brand’s identity and turn it into spatial logic
Signature Piece — design the central element that carries that logic
System Integration — layout, zoning, materials, rhythm, and spatial presence
A:LEIF doesn’t follow trends. It follows a structure.
Every project runs through the same system:
The outcome changes. The system doesn’t.
Who?
A:LEIF doesn’t decorate space.
It translates brands into spatial language –
structured, precise, and scalable.
Created by architect Leif Malchow,
A:LEIF fuses architectural logic with brand strategy to build spaces that carry identity.
What?
A Signature Piece is the architectural core of every space.
Each concept starts with a central object –
a spatial structure that carries brand identity and defines layout, flow, and atmosphere.
The method:
Extract the brand’s essence. Translate it into form, structure, and material.
Design one object that anchors the entire space – and can scale across contexts.
Fixed price. Clear timeline. No noise.
Why?
Brands don’t need louder spaces. They need clearer ones.
Most spatial design starts with moodboards and ends with trends.
But identity isn’t a surface – it’s a structure.
A:LEIF builds from the core:
so that the space becomes part of the brand, not just a frame around it.
How?
Briefing — clear input on brand, goals, and spatial needs
Essence Translation — extract the brand’s identity and turn it into spatial logic
Signature Piece — design the central element that carries that logic
System Integration — layout, zoning, materials, rhythm, and spatial presence
A:LEIF doesn’t follow trends. It follows a structure.
Every project runs through the same system:
The outcome changes. The system doesn’t.
Who?
A:LEIF doesn’t decorate space.
It translates brands into spatial language –
structured, precise, and scalable.
Created by architect Leif Malchow,
A:LEIF fuses architectural logic with brand strategy to build spaces that carry identity.
What?
A Signature Piece is the architectural core of every space.
Each concept starts with a central object –
a spatial structure that carries brand identity and defines layout, flow, and atmosphere.
The method:
Extract the brand’s essence. Translate it into form, structure, and material.
Design one object that anchors the entire space – and can scale across contexts.
Fixed price. Clear timeline. No noise.
Why?
Brands don’t need louder spaces. They need clearer ones.
Most spatial design starts with moodboards and ends with trends.
But identity isn’t a surface – it’s a structure.
A:LEIF builds from the core:
so that the space becomes part of the brand, not just a frame around it.
How?
Briefing — clear input on brand, goals, and spatial needs
Essence Translation — extract the brand’s identity and turn it into spatial logic
Signature Piece — design the central element that carries that logic
System Integration — layout, zoning, materials, rhythm, and spatial presence
A:LEIF doesn’t follow trends. It follows a structure.
Every project runs through the same system:
The outcome changes. The system doesn’t.
A:LEIF Formats
A:LEIF Formats
A:LEIF Formats
The Pop-Up Blueprint
From brand briefing to a fully-formed concept in just 14 days.
We deliver a turnkey spatial concept for temporary brand spaces – fast, focused, and reliable. Each blueprint is tailored to your brand DNA and ready for internal alignment, investor pitch, or tender process.
From brand briefing to a fully-formed concept in just 14 days.
We deliver a turnkey spatial concept for temporary brand spaces – fast, focused, and reliable. Each blueprint is tailored to your brand DNA and ready for internal alignment, investor pitch, or tender process.
What you get
Fixed Price. Clear Scope.
A defined process with no guesswork. You know exactly what’s included – and when to expect it.
Built on Structure.
Everything starts from the Signature Piece.
We translate brand identity into spatial structure – with atmosphere, material, and spatial order.
The architectural core that expresses identity and structures the space.
All design decisions follow from this one element.
Ready to Build.
From zoning to layout to materials –
delivered as a complete and implementable system.
What you get
Fixed Price. Clear Scope.
A defined process with no guesswork. You know exactly what’s included – and when to expect it.
Built on Structure.
Everything starts from the Signature Piece.
We translate brand identity into spatial structure – with atmosphere, material, and spatial order.
The architectural core that expresses identity and structures the space.
All design decisions follow from this one element.
Ready to Build.
From zoning to layout to materials –
delivered as a complete and implementable system.
What you get
Fixed Price. Clear Scope.
A defined process with no guesswork. You know exactly what’s included – and when to expect it.
Built on Structure.
Everything starts from the Signature Piece.
We translate brand identity into spatial structure – with atmosphere, material, and spatial order.
The architectural core that expresses identity and structures the space.
All design decisions follow from this one element.
Ready to Build.
From zoning to layout to materials –
delivered as a complete and implementable system.
Order Pop-Up Blueprint
Launch Offer
This is a limited offer to build the first use cases of the A:LEIF Pop-Up Blueprint.
Same system. Same output. In return, parts of the result may be used as reference.
Intro price: 1.500 € net
(regular price: 3.000 € net)
Delivery: within 14 days
You receive:
Concept PDF
Mood, logic, Signature Piece, layout, zoning, materials.
Technical PDF
Plans, dimensions, and implementation framework – ready to build.
Let’s begin.
We’ll contact you within 24 hours of your request.
Order Pop-Up Blueprint
Launch Offer
This is a limited offer to build the first use cases of the A:LEIF Pop-Up Blueprint.
Same system. Same output. In return, parts of the result may be used as reference.
Intro price: 1.500 € net
(regular price: 3.000 € net)
Delivery: within 14 days
You receive:
Concept PDF
Mood, logic, Signature Piece, layout, zoning, materials.
Technical PDF
Plans, dimensions, and implementation framework – ready to build.
Let’s begin.
We’ll contact you within 24 hours of your request.
Order Pop-Up Blueprint
Launch Offer
This is a limited offer to build the first use cases of the A:LEIF Pop-Up Blueprint.
Same system. Same output. In return, parts of the result may be used as reference.
Intro price: 1.500 € net
(regular price: 3.000 € net)
Delivery: within 14 days
You receive:
Concept PDF
Mood, logic, Signature Piece, layout, zoning, materials.
Technical PDF
Plans, dimensions, and implementation framework – ready to build.
Let’s begin.
We’ll contact you within 24 hours of your request.
Explore the Pop-Up Blueprint – through the URBEN Showcase.
Pop-Up Blueprint - URBEN Showcase
About URBEN
How brand identity becomes space – shown through URBEN.
About URBEN
About URBAN
URBEN is a minimalist brand for urban mobility – crafting modular bags from Bananatex® for everyday use.
For their pop-up at Milan Design Week, they needed a space to launch their new line: Urban Utility.
About URBEN
URBEN is a minimalist brand for urban mobility – crafting modular bags from Bananatex® for everyday use.
For their pop-up at Milan Design Week, they needed a space to launch their new line: Urban Utility.
The Brief
For the launch of its new ‘Urban Utility’ line, URBEN planned a 5-day pop-up store during Milan Design Week. The space should reflect the brand’s values, present the new collection, and invite interaction – without distraction.
A:LEIF's Translation:
A:LEIF translated URBEN’s silent pragmatism into a spatial system of clarity and presence.
Three towers structure the room. One Signature Piece enables active testing. The result: a space that feels like movement and home at once.
The Brief
The process begins with language. Through structured prompts and a focused workshop, we distill the terms that carry the brand’s spatial DNA.
URBEN distills to:
Material Intelligence. Pragmatism.
Urban Rhythm.
Transparency.
Each term becomes a directive – not a description.
They guide how space behaves, feels, and leads.
A:LEIF's Translation:
The space is structured by three vertical towers – each tied to one color line, each accessible from behind.
They allow for try-ons with mirrored rear views, embedded in movement.
Signature Piece:
The Signature Piece anchors the entrance.
It sets the scene – not as display, but as a fragment of urban life: a domestic island in a transient space. Visitors fill a backpack with everyday items and test it in motion.
Material:
Materials remain raw:
Construction-grade wood defines the core elements.
Modular fence structures hold the purchasable products – visible, open, unapologetic.
Nothing is disguised. Nothing polished.
This is not a store. It’s a testing field.
A spatial interface between identity and use – reduced, direct, and silent.
